Beyond Nines – Web Hosting and Custom Programming to Nonprofits
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Company: Beyond Nines Group Project: www.BeyondNines.com: web solutions based on Blackbaud tools Position: SEO and Inbound Online Marketing Consultant |
Major Things I Did
Inbound Online Marketing
- Researched Web Hosting & Nonprofits industry, competitors and online marketing benchmarks.
- Developed a comprehensive Internet marketing strategy and operational plan.
- Recommended and initiated new web advertising opportunities and partnership opportunities.
- Utilized Internet marketing product HubSpot subscription to boost Internet marketing reach.
- Oversaw website optimization for Internet search including landing page design and calls to action.
- Managed online marketing programs, including pay-per-click campaigns.
- Determined best PPC bidding strategies and expand the keyword lists and optimize placement, ad titles and descriptions to maximize performance.
- Reported on the Beyond Nines website activities, traffic patterns, visitor trends, campaign results, and ROI and made recommendations for future strategies.
- Identified new areas for growth and expansion.
Search Engine Optimization & PPC
- Provided comprehensive keyword research.
- Set-up web stat programs and tools.
- Strategic link building development.
- On-page & Off-page optimization techniques.
Recommendations
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“Alex is great to work with. He’s down-to-earth, patient and highly efficient. He understands the ins and outs of SEO and Internet Marketing, what works and what doesn’t. He helped guide us through a minefield of redesigning our website and optimizing it as a marketing hub for our target niche. We certainly couldn’t have done it without him and I’m very grateful to have his expertise and insight.” Glen Kendell, President, Hosting & Operations at Beyond Nines. |
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