Beyond Nines – Web Hosting and Custom Programming to Nonprofits

Company: Beyond Nines Group
Project: www.BeyondNines.com: web solutions based on Blackbaud tools
Position: SEO and Inbound Online Marketing Consultant

Major Things I Did

Inbound Online Marketing
  • Researched Web Hosting & Nonprofits industry, competitors and online marketing benchmarks.
  • Developed a comprehensive Internet marketing strategy and operational plan.
  • Recommended and initiated new web advertising opportunities and partnership opportunities.
  • Utilized Internet marketing product HubSpot subscription to boost Internet marketing reach.
  • Oversaw website optimization for Internet search including landing page design and calls to action.
  • Managed online marketing programs, including pay-per-click campaigns.
  • Determined best PPC bidding strategies and expand the keyword lists and optimize placement, ad titles and descriptions to maximize performance.
  • Reported on the Beyond Nines website activities, traffic patterns, visitor trends, campaign results, and ROI and made recommendations for future strategies.
  • Identified new areas for growth and expansion.
Search Engine Optimization & PPC
  • Provided comprehensive keyword research.
  • Set-up web stat programs and tools.
  • Strategic link building development.
  • On-page & Off-page optimization techniques.

Recommendations

“Alex is great to work with. He’s down-to-earth, patient and highly efficient. He understands the ins and outs of SEO and Internet Marketing, what works and what doesn’t. He helped guide us through a minefield of redesigning our website and optimizing it as a marketing hub for our target niche. We certainly couldn’t have done it without him and I’m very grateful to have his expertise and insight.” Glen Kendell, President, Hosting & Operations at Beyond Nines.

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