Pikaba – Monetize Your Tribe
Project: www.Pikaba.com
Description: Pikaba is a leading social shopping platform that offers special deals to buyers, delivers qualified leads to sellers and enables group buying to all. Pikaba also delivers on-demand social commerce marketplaces designed to help you monetize your blog or website.
Position: Manager, User Experience and Content Strategy
About Pikaba
According to Tech Cocktail, a full-fledged tech news blog and media company, “Pikaba is a great way to normalize prices of some goods that creep up too high. Throw out a price you think is reasonable and see if you get any bites from those hungry, slimy merchant fish.”
Pikaba was launched in 2008 by serial entrepreneurs and ex-Microsofties as a social shopping platform with reverse ecommerce model that provides more power to consumers and social, real-time leads to merchants. User generated “I-Want-To-Buy” requests are forwarded to merchants and service providers who compete to provide the best deals and prices to shoppers.
News and updates from Pikaba can be found at http://blog.pikaba.com
Important Achievements
The site is a winner of 2008 Mashable Open Web Awards in the Social Shopping category.
In October 2011, Pikaba made it to the finals of x.Commerce Conference.
About Social Commerce Marketplace Program
Pikaba is the first to bring hosted social commerce capabilities for influential bloggers, technology early adopters and forum owners. With Pikaba, community leaders and subject matter experts have the opportunity to earn a stable long-term income by signing-up merchants to their marketplaces and linking them to potential buyers.
Pikaba Marketplace Program connects buyers and sellers in a specific location, niche or vertical. It provides an all-in-one social commerce marketplace, including custom design and categories, online stores, lead generation, communities, and group buying with technology support and admin control.
What are the Benefits of Social Commerce on Pikaba?
- Get more customers by selling to small communities not to an individual.
- Exceed your customer expectations by creating special deals and offers virtually on the fly.
- Create fan-stores and online marketplaces to integrate social networks into the retail experience.
- Be visible on social networks: enjoy buzz and product reviews.
- Boost your SEO and social media efforts.
Most Popular Articles on Pikaba Blog
- Social Shopping In Bloom
- How to Get More Customers to Your Online Store
- The News Ecosystem of Social Commerce
Key Responsibilities
Product Development
- Analyzing every aspect of the user experience.
- Concept and development of new features; developing page templates and specs.
- Prioritizing feature requests and ideas.
- Finding bugs (and getting them fixed).
- Product lunch and PR.
Online Marketing
- Search engine optimization.
- Social media programs, including daily monitoring of industry blogs and and thought leaders on Facebook, Twitter, LinkedIn, Quora, Focus, sharing relevant content on social media channels.
- Content strategy: marketing copy, blogging and technical writing.
- Producing and distributing newsletters (Constant Contact and iContact).
- AdWords PPC campaigns.
Community Management
- Responding to user feedback and feature requests.
- Establishing and maintaining the official blog.
Business Development
- Establishing and maintaining relationships with key partners.
- Identifying and developing concepts for new business opportunities.
Recommendations
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“Well-versed in SEO, features development and caffeine, Alex is a true advocate for the customer.” |
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