Tradecision – Trading Software by Alyuda Research

Company: Alyuda Research
Project: Tradecision, a software application for stock, futures, and FOREX markets: www.tradecision.com
Position: Product Marketing/Sales Manager
When: February 2004 – November 2007

Major Things I Did

• Prospected for new leads, supported and renewed customers.
• Performed customer and market research.
• Responsible for the web-site content and development, SEO, PPC advertising.
• Copywriting: press releases from v1.0, v3.0 to v4.2, marketing collateral, ads (print and on-line), case studies.
• Technical writing: user manual, help, guides, video tutorials.
• Recommended product marketing strategy, new features and enhancements.
• Worked with developers and QA teams to increase customer satisfaction.

Important Achievements

• Increased sales and built a loyal client base.
• Developed a Reseller Network: UK, Canada, Germany, India, Australia.
• Coordinated marketing campaigns and team-ups with TD AMERITRADE, GAIN Capital/FOREX.com, MB Trading, DTN IQfeed.
• Got ‘good’ press coverage: Forbes, Technical Analysis of Stocks & Commodities Magazine, Active Trader Magazine.
• Achieved high rankings in search engines.

Recommendations

“Alex did an excellent job representing Tradecision. Tradecision was a sophisticated trading system for retail clients. We looked closely at the product and were extremely impressed. Alex represented his product extremely well and was a great professional to get to know in the retail trading area. I look forward to keeping in touch with Alex and working on projects in the future.” Chris Throop, Business Line Director, TD Ameritrade

“Alex has been a great facilitator of our relationship with Alyuda Research. He recognizes the need to provide valuable options for his customers and seeks out partners who can deliver. Because of his diligence, our partnership has thrived and our joint customers have greatly benefitted.” Jay Froscheiser, Director, Active Trader Products and Sales, DTN Trading Markets

Recent Clients
TextMagic
Pikaba
BeyondNines
Pickaweb
View Portfolio