This week, we’re talking marketing management, web analytics, relationships.
– We have the technology. {But} No direct relationships. No future. via @mitchjoel
– Seth’s Blog: Headroom http://bit.ly/jEjJhg and @berkun‘s Innovation by Death: A Theory http://t.co/SAzGHlo
– Epic: Click here to follow me on Twitter for more linguistic porn than you can shake your tallywhacker at! via @pearsonified
– LI Talks: Can someone help me to understand the cost associated with starting your own website? http://linkd.in/jh7Fnf
– TextMagic.com Homepage A/B Test: 37.6 percent improvement on homepage – ABtests.com http://t.co/sSuvo7D
Must read: 11+ Digital Marketing “Crimes Against Humanity” by @avinash – “All smart, sharp and on the money”. From his blog, I’d like to highlight some very useful things:
- Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas.
- Not having a fast, functional, incredible mobile-friendly website.
- Not having a vibrant, engaging, non-pimpy blog.
- “Shouting” on Twitter / Facebook.
- Your SEO strategy is buying links, expired domains, et. al.
- Not following the “10/90 rule for magnificent web success.”
- Doing anything on the web without a Web Analytics Measurement Model.
- Not making even the simplest attempts to collect customer feedback.
- Making website iterations based on executive opinions, but not site testing.
– @pikaba registered for #socialloco on May 5 in San Francisco – that’s exactly what Pikaba is all about: intersection of local and commerce!
– Reporting. Clients are always curious how we decide what terms to target, either through body content or linking efforts. via @TonyVerre
– Building personal brand? Your readers start to care about you when you give them value that they keep coming back for. by @ViperChill
– ”Those that can afford the best, get better. Those that can’t, don’t.” by @radian6 The Great Divide http://bit.ly/dFq6KJ
– It’s an opportunity to poke & experiment and fail and discover dead ends on the way to making a difference. Seth’s Blog http://bit.ly/h9BQ44
Make sure you follow me on Twitter (@grechanowski)
