It’s a good idea to do a website audit. It will provide you with a fresh perspective in understanding your website’s strengths and weaknesses and will help to identify the holes in SEO, navigation, usability, calls to action and conversions.
However, it’s not enough to say “let’s just do it”. If you’re considering working with me as your Online Marketing Consultant, I need a couple of things from you before I start messing with anything.
General Questions.
What do you want to achieve?
- Do you want to find a different marketing angle?
- Or, maybe, focus on Search Engine Marketing efforts with more concrete objectives?
- Something wrong with organic rankings?
- Conversions suck?
- Anything else?
Please let me know.
Marketing Fluff.
- Company information: history, mission statement, core values.
- Competition and market share.
- Main products and/or services.
- Distribution channels and pricing.
- Customer profiles.
Development Trenches.
- Forthcoming Beta? Please send me a link to mock-ups, a new design, working prototypes.
Raw Data.
- Website statistics, for example, Google Analytics or HubSpot.
- AdWords reports.
Anyway, the idea is simple: the more relevant information I get from you on the beginning stage, the more efficient the project will be.
Apply for your website or SEO audit now.
PS What type of cost would be involved for a Website or SEO Audit? Please email me.
PPS If you’re currently in a pre-launch phase for your website, still building content and figuring out what your USP or messaging is, have no SEO strategy in place, consider working on an Online Marketing Plan.
Pingback: How to Streamline The Sales Process With the Clients | Marketing Sutra