Just recently (2/24/2011) Google has made a big shakeup, aka the Panda Update, with the idea to be one step closer to quality.
“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” Official Google Blog
There are a lot of debates and rumors are going on within the online marketing community whether Google is cracking down on unnatural backlinking schemes and whether stuff like a penalty or punishment involved to. AdSense, dropped pages, duplicate and stolen content, all sort of SEO hats and affiliate marketing is being discussed and evaluated.
As for SEO trenches – these shifts in Google rankings are not significant right now on the websites I’ve seen so far. But considering the fact some folks are experiencing significant drops, it’s, at least, alarming to all players on the market.
I’m thinking that Panda introduces a major re-scoring and re-ranking algo change in response to all those things that are happening on the Facebook-Bing-Twitter side.
“A competitive world offers two possibilities. You can lose. Or, if you want to win, you can change.”
Some very interesting articles to read, bookmark and share on Google’s Farmer Update.
- Say “goodbye” to low-quality link building: http://searchenginewatch.com/3641987
- Article marketing has taken the biggest hit in years. http://bit.ly/fHHVJm
- Wow – “Don’t do the article marketing stuff.” SearchEngineLand.com This article is actually a summary of some of what Vanessa Fox found to be the most actionable and useful.
- Garbage, low quality pages will pull down your entire site in Google ranking even if you have high quality pages. http://selnd.com/dJY42Z
What should we be doing, anyway?
Clean up your website content and linking profile. Don’t rely on Google alone.
Adios for now, amigos.
Art by z-dark
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