Some “buyers” simply don’t understand that “link building” is an integral part of Internet Marketing and, yes, sometimes even Product Development. It’s extremely time-consuming process performed during years, rather than months. It can go by a very intelligent and creative route: partnerships, team-ups, freebies, contests, articles, reviews to name a few. Instead, lured by false promises of “instant results” and “affordable prices” and have nothing else to consider, people buy packages of link exchanges, social bookmarkings and directory submission. Nothing wrong in using that kind of services too, if done right. However, too many “service providers” are not playing by rules.
Who's going to forge your links?
So it’s not outsourcing to blame. Just know what you want and find the right person or company to do it.
More on the subject can be found in this discussion on WebmasterWorld.com.
