Stuff To Read on Project Management and Web Marketing

by Alex Grechanowski on October 20, 2010

in Marketing Garden

Most likely very little of this collection will be news to you, my LinkedIn colleagues and Twitter friends. However, I’d like to summarize my recent findings on the cyber bookshelf for those souls who are looking for something new and inspirational.

1. As promised, I just got a signed copy of Making Things Happen book from Scott Berkun. Thanks, maestro! Some really interesting stuff inside.

2. Do you feel that meetings are toxic (I do), planning is guessing (same here) and working more doesn’t mean you get more stuff done (not sure on this one, though)? Then, go for Rework by Jason Fried and David Heinemeier Hansson from 37signals.

3. Remember Don’t Make Me Think! by Steve Krug? It was literally the first thing on the market. Nine years after, the how-to sequel: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

4. The Design of Everyday Things by Donald A. Norman. “Norman’s thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology.” I couldn’t agree more.

5. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik. Unquestionably, another one bites the dust!

Want some more ideas? Check out my Q&A session on LinkedIn: Must-read books for Web/Software/Apps project managers.

What are you reading these days (or nights)? Please let me know if I’m missing a masterpiece… or two.