I’m fascinated by the possibilities of being online – the opportunity is here. Let’s talk about digital marketing and what helps increase visibility, traffic and sales.

Video Production Services with Feel Good Video

I’ve partnered with Feel Good Video, a video production company based in Palo Alto, CA. Their clients include Maybelline, VAVA, Dynosense, Clean Solar, Foundation Capital. The core services rage from commercial and corporate videos to YouTube pre-rolls, a 360°, and VR video production.

When you need the top Hollywood cinematic quality, true storytelling and emotional experiences crafted by the award-winning team of creative producers, cinematographers, writers, videographers – ping me or get in touch with the team Feel Good Video!

Content Amplification – Your Marketing Strategy for 2017

Arnie Kuenn, CEO of Vertical Measures, asked 15 presenters to answer one simple question:

What is your No. 1 tip on how most companies can improve their current content marketing?

Here are my favourite insights:

Paul Roetzer, founder and CEO of PR 20/20:
Always be activating! Too many marketers invest the majority of their time and money planning and creating the content, and not nearly enough on promoting it to their audiences through a variety of channels. A simple rule to consider is to spend 20% of resources on production, and 80% on promotion.”

Jay Baer, president of Convince and Convert:
“The best way to improve your current content marketing has nothing to do with your content. Instead, the best way to improve the success of your content is to amplify that content better. The days of “if you write it, they will read it” are over. Smart content marketers flip the script and think about how they can successfully promote and amplify their content first, and then build content to align with those strengths.”

#streetart #urbanart #graffiti #Vilnius #Lithuania

A photo posted by Alex Grechanowski, Storyteller (@marketingsutra) on

Rand Fishkin, Wizard of Moz:
“Before you ever create content, I urge you to ask the critical question: Who will help amplify this and why? If you don’t have a great answer, a specific list of people, don’t create it. Granted, there are vast quantities of tactics for improving amplification and for reaching more people, but if you don’t have that initial match between content and audience nailed to the degree where people won’t just appreciate your work, but will actually share it, you shouldn’t be investing time to create it in the first place.”

AJ Huisman, founder of Y Content:
“Keep researching your clients’ needs by always asking them questions. Next time you organize a client event don’t just ask if the room temperature was all right, but ask them what the next event should be about. What you’re actually asking is what is on top of their mind, use that to produce content that really resonates.”

Joined Start-Up Chile as a Growth Mentor

Start-Up Chile has grown into one of the biggest and most diverse startup communities, with more than 3,000 entrepreneurs. Some of their startups have been acquired by large corporations (12 startups, such as WeHostels, acquired by Student Universe, CruiseWise, acquired by TripAdvisor, Aventones, acquired by Bla Bla Car, among others).

I’m looking forward to helping the awesome teams find traction and scale growth.

Start-Up Chile (http://startupchile.org/) is a program created by the Chilean Government that seeks to attract early-stage, high-potential entrepreneurs to bootstrap their startups using Chile as a platform to go global.  The end goal of this program is to position Chile as the innovation and entrepreneurship hub of Latin America.

Start-Up Chile has a large portfolio, receiving in between 200 – 250 companies a year. This deal flow is represented by 3 distinct programs based on the stage of the startup.

Startups from all around the world can apply for Start-Up Chile between August 17 and September 7. The selected startups will receive 20 million Chilean pesos (USD $30,000), as well as an intense weekly schedule to accelerate their ideas. This includes courses, mentoring and pitch training, among other activities. In addition, foreigners will receive a Working Visa valid for a year to come to Chile.

Start-Up Chile Perks:

Start-Up Chile Perks

Joined Stockholm Distro Dojo @ 500 Startups as a Growth Mentor

“Purity is something that cannot be attained except by piling effort upon effort.”
― Tsunetomo Yamamoto, Hagakure: The Book of the Samurai

In May 2016, I joined 500 Startups / 500 Nordics Distro Dojo to help post-seed, pre-A companies find traction and scale growth. Here are the teams I’ve worked with: Pacemaker, Bitrefill, Goo Technologies, Content Central, Saffron, Flic.

“Along with talks on topics such as email marketing, pricing and positioning, AdWords, A/B testing, SEO, and marketing toolsets, we had a number of sessions with incredible mentors including: Claus Verner from Amazon Web Services (AWS), Alex Grechanowski from Marketing Sutra, and Jessica Nilsson from Northzone.” ~ 500nordics, Distro Dojo