On Niche Newsjacking

The following quote is from my new guest blog post for Acquisition Engine called, Niche Newsjacking: Real-Time Content Marketing Tactics For Your Blog and Social Media Campaigns. For the readers of Marketing Sutra, I’m featuring it here. Check it out!

My way of implementing newsjacking is to find stories – which not exactly will become popular – but rather have a strong potential to go viral (at least to some extent) for a particular niche or community.